2021-2022 Catalog

Digital Entrepreneurship Master of Business Administration

The Digital Entrepreneurship concentration of the MBA is an exciting new digital MBA curriculum that offers digital business insights coupled with the practical leadership tools necessary to effectively launch and run a high-growth digital startup. Your lessons will include industry tips from digital entrepreneur Jon Steinberg, Cheddar CEO. This innovative MBA curriculum prepares budding entrepreneurs, current digital business managers and intrapreneurs (employees who foster innovation) to become effective decision-makers and leaders in the rapidly changing digital startup environment. Learn many of the important skills you'll need to know, including strategy formulation, raising capital, technology and product management, talent development, branding, social media marketing, financial management, business analytics and much more. It’s an interactive and fresh MBA curriculum designed just for youthe digital entrepreneur.

Disclaimers

Note: Availability subject to state regulatory approvals, may not be available in all states. The Digital Entrepreneurship concentration is only available in an online format. Students residing in North Carolina and Pennsylvania, in order to earn the Master of Business Administration, must complete 54 quarter credit hours composed of the required courses and the Digital Entrepreneurship concentration. Please see the North Carolina or Pennsylvania state-specific curriculum information for program requirements details applicable in those states.

The Strayer University Master of Business Administration Digital Entrepreneurship concentration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.

Area I – Core Component

Required Courses

ACC 556Financial Accounting for Managers: Understanding Capital Raising Options for Digital Companies

BUS 520Leadership and Organizational Behavior: Leadership, Grit & Bridging the Soft Skills Gap

BUS 599Strategic Management: Think Like a CEO – Business Strategy and Building Competitive Advantage

COM 510Business Communications: Using Social Media to Boost Your Personal Brand

ECO 550Managerial Economics and Globalization: The Impact of the U.S. and Global Economy on Your Digital Business

FIN 534Financial Management: From Wall Street to Board Room

LEG 500Law, Ethics and Corporate Governance: Understanding the Legal and Ethical Considerations Critical to Running a Digital Start-Up

MAT 510Business Statistics: Statistics for Strategic Decision-Making

MKT 500Marketing Management: Marketing and PR in the 21st Century

Total Credit Hours:40.5

Area II – Concentration Component

In order to earn the concentration in Digital Entrepreneurship, all three courses must be completed.

Minimum Total Quarter Hours Required for Graduation 54.0

Digital Entrepreneurship Concentration

BUS 523High Growth Digital Startup Management

BUS 543Digital Business Operations

BUS 553Technology and Product Management

Total Credit Hours:13.5

All courses are 4.5 quarter credit hours.

Total Credit Hours: 54.0