2021-2022 Catalog

Associate in Arts in Marketing

The Associate in Arts in Marketing program focuses on developing marketing skills to understand consumer behaviors and devise marketing plans to attract customers. Students will learn how to use a variety of marketing skills to improve business traffic and attract new business. The program will prepare students for careers in small and large marketing operations.


Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available: a Bachelor of Business Administration and a Master of Business Administration.

This program is not available at the Arkansas, Mississippi or New Jersey campuses and is available in an online-only format to Arkansas, Mississippi and New Jersey students. Pennsylvania students enrolled in this program must follow the requirements as set forth in the Pennsylvania section of the catalog. This program is called the Associate of Applied Business in Marketing in Ohio.

The Strayer University Associate in Arts in Marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.



ACC 100Accounting I

BUS 100Introduction to Business

MKT 100Principles of Marketing

MKT 325Social Media Marketing

MKT 305Consumer Behavior

Elective chosen from the Major or Concentration Component of the BBA

Total Credit Hours:27.0


These courses are selected in consultation with the campus dean or associate campus dean, or student services coach.

Total Credit Hours:4.5

All courses are 4.5 quarter credit hours.

General Education Core

WRK 100Preparing for the Future of Work

CIS 101Navigating a Digital World

COM 100Communication at Work

COM 200Communication: The Key to Working Together

ECO 110Taking Charge of Your Economic Future 

ENG 116Discover the Writer in You

ENG 201The Power of Persuasion 

HIS 110U.S. History: Learn from the Past, Prepare for the Future

HUM 201Exploring Cultures: Adapting in a Global World

MAT 110Using Math to Inform Your World

PSY 101Smarter Decisions through Psychology

SCI 201Unlocking the Secrets of Science and Innovation 

SOC 101The Story of Us: Embracing Diversity and Collaboration 

Total Credit Hours:58.5

Total Credit Hours: 90.0