2016-2017 Catalog

BUS 543 Digital Media Business Operations

Day to day operations at a digital media company are fast-paced. This course will provide an overview of the operational, sales, and marketing skills specific to a digital media business. Topics covered include digital media platforms, industry trends, operating a distributed media company, analytics and optimization, video, social media management, digital advertising sales, and client management/reporting.

*Unless otherwise noted, registration in this course is limited to those students who are enrolled in the Digital Entrepreneurship Master of Business Administration curriculum.