2016-2017 Catalog

BUS 599 Strategic Management: Think Like a CEO - Business Strategy and Building Competitive Advantage


To be taken last or next to last; a grade of "B" or higher is required.

Learn to think like a digital business CEO. Discover how to create a strategy that builds competitive advantage, and lead your team to deliver it. Topics covered include strategic thinking, business strategy formulation, creating new markets, gaining competitive advantage, advertising, competing, business development and growth. A grade of "B" or higher is required.

*Unless otherwise noted, registration in this course is limited to those students who are enrolled in the Digital Entrepreneurship Master of Business Administration curriculum.