2016-2017 Catalog

HSA 305 Health Services Marketing

This course provides an overview of marketing in health care organizations. Specific areas covered include the role of marketing in health care organizations, the marketing environment in the health care industry, strategy and market planning, the use of market information systems and market research, market segmentation, shaping product and service offerings, pricing strategies and decisions, designing and managing marketing channels, designing and managing marketing communications, and implementing marketing.