2016-2017 Catalog

MKT 475 Strategic Marketing

This course focuses on the strategic elements of marketing, including responses to new challenges, that organizations need to effectively compete in today's business environment. Tools will be presented for use with gathering and analyzing marketing data, strategic market segmentation, market-driven program development, targeting and positioning choices, strategic decision making decision making and implementation/control. Digital advances will also be explored along with their related impact on the marketing environment, competitiveness and customer information.