2016-2017 Catalog

Associate in Arts in Marketing

The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available: a Bachelor of Business Administration, and a Master of Business Administration.

This program is not available in Arkansas. This program is not available at the Mississippi or New Jersey campuses and is available in an online-only format to Mississippi and New Jersey students. Florida and North Carolina students enrolled in this program must follow the requirements as set forth in the Florida and North Carolina sections of the catalog. This program is called the "Associate of Applied Business in Marketing" in Ohio.


Area I - Core Component

ACC 100Accounting I

BUS 100Introduction to Business

CIS 105Introduction to Information Systems

COM 101Effective Communication Skills

ENG 115English Composition

MAT 104Algebra with Applications

Total Credit Hours:27.0

Area II-Major Component

BUS 300Public Relations

MKT 100Principles of Marketing

MKT 305Consumer Behavior

MKT 310Retail Management

MKT 312Marketing Communications

MKT 320International Marketing

Elective from Area II of the Bachelor of Business Administration (both Major and Concentration components)

Elective from Area II of the Bachelor of Business Administration (both Major and Concentration components)

Total Credit Hours:36.0

Area III-General Education Component

ENG 215Research and Writing

HUM 111World Cultures I


HUM 112World Cultures II

PSY 100Psychology of Adjustment


PSY 105Introduction to Psychology


PSY 115Psychology of Success

SCI 110Introduction to Physical Science


SCI 115Introduction to Biology


SCI 200Environmental Science

SOC 100Introduction to Sociology

Total Credit Hours:22.5

Area IV- Elective Component

These courses are selected in consultation with the Academic Advisor.

Total Credit Hours:4.5

All courses are 4.5 quarter credit hours.

Total Credit Hours: 90.0