2019–2020 Catalog

BUS 599 Strategic Management: Think Like a CEO – Business Strategy and Building Competitive Advantage

Learn to think like a digital business CEO. Discover how to create a strategy that builds competitive advantage, and lead your team to deliver it. Topics covered include strategic thinking, business strategy formulation, creating new markets, gaining competitive advantage, advertising, competing, business development and growth. 

A grade of B or higher is required for satisfactory course completion.


Course enrollment requirement: Unless otherwise noted, registration in this course is limited to students who are enrolled in the Digital Entrepreneurship Master of Business Administration curriculum or the Entrepreneurial Leadership Certificate program.

Course residency requirement: This course must be taken as last or next-to-last class; it is not eligible for transfer credit and must be taken at Strayer University.