COM 510 Business Communications: Using Social Media to Boost Your Personal Brand
You are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.
Course enrollment requirement: Unless otherwise noted, registration in this course is limited to students who are enrolled in the Digital Entrepreneurship Master of Business Administration curriculum or the Marketing & Branding for Entrepreneurs Certificate program.