MKT 500 Marketing Management: Marketing and PR in the 21st Century
As a digital entrepreneur, you’re never far from marketing. This course will delve into creating marketing and PR strategies to grow your digital business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media and creating a buzz. An overview of SEO, analytics, ROMI and formulating marketing and public relations plans will be included as well.
Course enrollment requirement: Unless otherwise noted, registration in this course is limited to students who are enrolled in the Digital Entrepreneurship Master of Business Administration curriculum or the Marketing & Branding for Entrepreneurs Certificate program.