2019–2020 Catalog

Associate in Arts in Marketing

The marketing program seeks to prepare students for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available: a Bachelor of Business Administration and a Master of Business Administration.

This program is not available at the Arkansas, Mississippi or New Jersey campuses and is available in an online-only format to Arkansas, Mississippi and New Jersey students. Pennsylvania students enrolled in this program must follow the requirements as set forth in the Pennsylvania section of the catalog. This program is called the Associate of Applied Business in Marketing in Ohio.

Strayer University business degree programs are accredited by the Accreditation Council for Business Schools and Programs, 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.



ACC 100Accounting I

BUS 100Introduction to Business

MKT 100Principles of Marketing

MKT 305Consumer Behavior

MKT 320International Marketing

Elective chosen from the Major or Concentration Component of the BBA

Total Credit Hours:27.0


These courses are selected in consultation with the campus dean or associate campus dean, or student services coach.

Total Credit Hours:4.5

All courses are 4.5 quarter credit hours.

General Education Core

WRK 100Preparing for the Future of Work

CIS 101Navigating a Digital World


CIS 105Introduction to Information Systems

COM 100Communication at Work


COM 101Effective Communication Skills

COM 200Communication: The Key to Working Together


COM 201The Power of Effective Speaking

ECO 110Taking Charge of Your Economic Future 

ENG 116Discover the Writer in You


ENG 115English Composition

ENG 201The Power of Persuasion 


ENG 215Research and Writing

MAT 110Using Math to Inform Your World


MAT 104Algebra with Applications

PSY 101Smarter Decisions through Psychology


PSY 105Introduction to Psychology

SOC 101The Story of Us: Embracing Diversity and Collaboration 


SOC 100Introduction to Sociology

Choose one from the following three courses

HUM 201Exploring Cultures: Adapting in a Global World

HUM 111World Cultures I

HUM 112World Cultures II

Choose one from the following four courses

HIS 110U.S. History: Learn from the Past, Prepare for the Future

HIS 104American History to 1865

HIS 105American History after 1865

POL 110U.S. Government

Choose one from the following four courses

SCI 201Unlocking the Secrets of Science and Innovation 

SCI 110Introduction to Physical Science

SCI 115Introduction to Biology

SCI 200Environmental Science

Total Credit Hours:58.5

Total Credit Hours: 90.0