2015-2016 Catalog

Associate in Arts in Marketing

The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available: a Bachelor of Business Administration, and a Master of Business Administration.

Requirements

Area I-Core Component

ACC 100Accounting I

BUS 100Introduction to Business

Total Credit Hours:9.0

Area II-Major Component

MKT 100Principles of Marketing

MKT 320International Marketing

MKT 305Consumer Behavior

MKT
Major Component Elective (Marketing Course)

Total Credit Hours:18.0

Area III-General Education Component

CIS 105Introduction to Information Systems

ENG 115English Composition

ENG 215Research and Writing

ENG 315Professional Communications

HUM 111World Cultures I

HUM 112World Cultures II

MAT 104Algebra with Applications

PHI 210Critical Thinking

PSY 100Psychology of Adjustment

OR

PSY 105Introduction to Psychology

SCI 110Introduction to Physical Science

OR

SCI 115Introduction to Biology

SOC 100Introduction to Sociology

SOC 300Sociology of Developing Countries

Total Credit Hours:54.0

Area IV-Elective Component

These courses are selected in consultation with the Academic Advisor.

Total Credit Hours:9.0

All courses are 4.5 credits.

Total Credit Hours: 90.0