2015-2016 Catalog

MKT 478 Social Media Campaign

Prerequisite

MKT 465
Students will develop and execute on a social media campaign. Using all of their social media profiles, social media tools and networks, media content (blogs, whitepapers), and websites, students will be required to develop a social media campaign to market and grow their brand/profile. This course will use the Dragon Fly Effect method to track campaign performance.