2016-2017 Catalog

Associate in Arts in Marketing

The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available: a Bachelor of Business Administration, and a Master of Business Administration.

Requirements

Area I-Core Component

ACC 100Accounting I

BUS 100Introduction to Business

Total Credit Hours:9.0

Area II-Major Component

MKT 100Principles of Marketing

MKT 320International Marketing

MKT 305Consumer Behavior

Elective from Area II of the Bachelor of Business Administration (both Major and Concentration components)

Total Credit Hours:18.0

Area III-General Education Component

CIS 105Introduction to Information Systems

COM 101Effective Communication Skills

ENG 115English Composition

ENG 215Research and Writing

ENG 315Professional Communications

HIS 104American History to 1865

OR

HIS 105American History after 1865

OR

POL 110U.S. Government

HUM 111World Cultures I

OR

HUM 112World Cultures II

MAT 104Algebra with Applications

PHI 210Critical Thinking

PSY 100Psychology of Adjustment

OR

PSY 105Introduction to Psychology

OR

PSY 115Psychology of Success

SCI 110Introduction to Physical Science

OR

SCI 115Introduction to Biology

OR

SCI 200Environmental Science

SOC 100Introduction to Sociology

Total Credit Hours:54.0

Area IV-Elective Component

These courses are selected in consultation with the Academic Advisor.

Total Credit Hours:9.0

All courses are 4.5 quarter credit hours.

Total Credit Hours: 90.0