2018-2019 Catalog

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Bachelor of Business Administration

The Bachelor of Business Administration prepares graduates for a wide range of managerial positions in business, government, and non-profit organizations. Business Administration students acquire fundamental, practical and professional skills in all phases of business including decision-making and problem-solving capabilities. The program also provides a strong liberal arts component that develops communications skills, information literacy, abstract thinking and critical analysis while fostering historical, political and social awareness.

The Bachelor of Business Administration program offers area concentrations that enable students to tailor their degrees to their career and educational goals. Specializations are available in:

  • Accounting
  • Acquisition and Contract Management
  • Entrepreneurship
  • Finance
  • Health Services Administration
  • Hospitality and Tourism Management
  • Human Resource Management
  • Management
  • Marketing
  • Project Management
  • Retail Management
  • Social Media Marketing

Also available: an Associate in Arts in Business Administration and a Master of Business Administration.

Requirements

Area I-Core Component

ACC 100Accounting I
BUS 100Introduction to Business
CIS 105Introduction to Information Systems
COM 101Effective Communication Skills
ENG 115English Composition
FIN 100Principles of Finance
MAT 104Algebra with Applications
Total Credit Hours:31.5

Area II-Major Component

BUS 302Management Concepts
BUS 309Business Ethics
BUS 475Business and Society
BUS 499Business Administration Capstone
ECO 100Principles of Economics
LEG 100Business Law I
MKT 100Principles of Marketing
Total Credit Hours:31.5

Area II-Concentration Component

Students must choose one of the Area II Concentration Components listed to complete the Bachelor of Business Administration.

Total Credit Hours:22.5

Area III-General Education Component

COM 201The Power of Effective Speaking
ENG 215Research and Writing
ENG 315Professional Communications
HIS 104American History to 1865
OR
HIS 105American History after 1865
OR
POL 110U.S. Government
HUM 111World Cultures I
OR
HUM 112World Cultures II
MAT 300Statistics
PHI 210Critical Thinking
PSY 105Introduction to Psychology
OR
PSY 115Psychology of Success
SCI 110Introduction to Physical Science
OR
SCI 115Introduction to Biology
OR
SCI 200Environmental Science
SOC 100Introduction to Sociology
SOC 450Solutions to Global Issues
Total Credit Hours:49.5

Area IV-Elective Component

These courses are selected in consultation with the Campus Dean or Associate Campus Dean, or Success Coach; within this component it is possible for students to develop a minor in a second area of study (see "Minors"). Students attending New Jersey campuses must take five electives from the General Studies disciplines listed in the catalog: Economics, English, Foreign Language, History, Humanities, Mathematics, Philosophy, Political Science, Psychology, Religion, Science and Sociology.

Total Credit Hours:45.0
Minimum Total Quarter Hours Required for Graduation 180.0
All courses are 4.5 quarter credit hours.

Total Credit Hours: 180.0

Area II-Concentration

Accounting Concentration

ACC 206Accounting II
ACC 306Microcomputer Applications for Accountants
ACC 307Federal Taxation
ACC 350Cost Accounting
BUS 315Cost and Price Analysis
Total Credit Hours:22.5

Acquisition and Contract Management Concentration

BUS 315Cost and Price Analysis
BUS 319Principles of Federal Acquisition and Contract Management
BUS 330Contract Administration and Management
BUS 340Contract and Purchasing Negotiation Techniques
OR
BUS 375Project Management
LEG 440Procurement and Contract Law
Total Credit Hours:22.5

Entrepreneurship Concentration

BUS 313Introduction to Entrepreneurship
BUS 363Technology and Innovation in Entrepreneurship
BUS 435Management and Growth in Entrepreneurship
BUS 463Entrepreneurship Feasibility and Analysis
FIN 317Financing Entrepreneurships
Total Credit Hours:22.5

Finance Concentration

ECO 320Money and Banking
FIN 320Investments
FIN 350Financial Markets and Institutions
FIN 355Financial Risk Analysis
FIN 405Advanced Financial Management
Total Credit Hours:22.5

Health Services Administration Concentration

HSA 300Health Services Organization Management
HSA 305Health Services Marketing
HSA 315Health Information Systems
HSA 320Healthcare Human Resource Management
HSA 405Healthcare Policy and Law
Total Credit Hours:22.5

Hospitality and Tourism Management Concentration

HTM 100Principles of Hospitality and Tourism Management
HTM 150Quality Service Assurance
HTM 250Purchasing and Cost Control
HTM 280Lodging Operations Management
HTM 310Food and Beverage Operations Management
Total Credit Hours:22.5

Human Resource Management Concentration

BUS 310Human Resource Management
BUS 325Global Human Resource Management
BUS 335Staffing Organizations
BUS 407Training and Development
BUS 409Compensation Management
Total Credit Hours:22.5

Management Concentration

BUS 310Human Resource Management
BUS 322Organizational Behavior
BUS 375Project Management
BUS 402Small Business Management
BUS 430Operations Management
Total Credit Hours:22.5

Marketing Concentration

MKT 305Consumer Behavior
MKT 312Marketing Communications
MKT 320International Marketing
MKT 402Strategic Market Pricing
MKT 475Strategic Marketing
Total Credit Hours:22.5

Project Management Concentration

BUS 375Project Management
BUS 377Managing Project Risk
BUS 380Managing Project Teams
BUS 419Project Estimating and Budgeting
BUS 437Project Procurement Management
Total Credit Hours:22.5

Retail Management Concentration

MKT 305Consumer Behavior
MKT 310Retail Management
MKT 312Marketing Communications
MKT 315Business Logistics Management
MKT 402Strategic Market Pricing
Total Credit Hours:22.5

Social Media Marketing Concentration

MKT 305Consumer Behavior
MKT 325Social Media Marketing
MKT 330Marketing Research and Digital Analysis
MKT 465Social Media Strategy
MKT 478Social Media Campaign
Total Credit Hours:22.5
All courses are 4.5 quarter credit hours.