Associate in Arts in Marketing
The Associate in Arts in Marketing program focuses on developing marketing skills to understand consumer behaviors and devise marketing plans to attract customers. Students will learn how to use a variety of marketing skills to improve business traffic and attract new business. The program will prepare students for careers in small and large marketing operations.
Disclaimers
Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration.
Also available are a Bachelor of Business Administration and a Master of Business Administration.
The Strayer University Associate in Arts in Marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.
Requirements
Major
| ACC 100 | Accounting I | |
| BUS 100 | Introduction to Business | |
| MKT 100 | Principles of Marketing | |
| MKT 305 | Consumer Behavior | |
| MKT 310 | Retail Management | |
| MKT 312 | Marketing Communications | |
| MKT 320 | International Marketing | |
| Elective chosen from the Major or Concentration Component of the BBA | |
| Total Credit Hours: | 36.0 |
General Education Core
| CIS 101 | Navigating a Digital World | |
| COM 100 | Communication at Work | |
| ENG 116 | Discover the Writer in You | |
| ENG 201 | The Power of Persuasion | |
| HIS 110 | U.S. History: Learn from the Past, Prepare for the Future | |
| HUM 201 | Exploring Cultures: Adapting in a Global World | |
| MAT 110 | Using Math to Inform Your World | |
| PSY 101 | Smarter Decisions through Psychology | |
| SCI 201 | Unlocking the Secrets of Science and Innovation | |
| SOC 101 | The Story of Us: Embracing Diversity and Collaboration | |
| WRK 100 | Preparing for the Future of Work | |
| Total Credit Hours: | 49.5 |
Electives
These courses are selected in consultation with a dean, advisor or coach.
All courses are 4.5 quarter credit hours.
Total Credit Hours: 90.0