2022-2023 Catalog

Bachelor of Business Administration*

The Bachelor of Business Administration prepares graduates for a wide range of managerial positions in business, government and nonprofit organizations. Business administration students acquire fundamental, practical and professional skills in all phases of business including decision-making and problem-solving. The program also provides a strong liberal arts component that develops communications skills, information literacy, abstract thinking and critical analysis while fostering historical, political and social awareness.

The Bachelor of Business Administration program offers concentrations that enable students to tailor their degrees to their careers and educational goals. Concentrations are available in:

  • Accounting**
  • Acquisition and Contract Management
  • Entrepreneurship
  • Finance
  • Health Services Administration***
  • Hospitality and Tourism Management^
  • Human Resource Management
  • Management
  • Marketing
  • Project Management
  • Retail Management
  • Social Media Marketing#

Disclaimers

Also available are an Associate in Arts in Business Administration and a Master of Business Administration.

*Arkansas and New Jersey students enrolled in the Bachelor of Business Administration program must follow the program requirements as set forth in the state-specific sections of the catalog.

**Accounting Concentration is not available in Arkansas.

***Health Services Administration is not available in Maryland campuses. This concentration is offered online only to students in Maryland.

^Hospitality and Tourism Management Concentration is not available in Arkansas or Delaware.

#The Social Media Marketing Concentration is not available in North Carolina.

Strayer business programs create value for students by providing a flexible, innovative and career-focused experience to maximize their economic mobility and empower them to succeed in business. The Strayer University Bachelor of Business Administration degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.

Requirements

Major

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BUS 100Introduction to Business

BUS 302Management Concepts

BUS 309Business Ethics

BUS 475Business and Society

BUS 499Business Administration Capstone

ECO 100Principles of Economics

FIN 100Principles of Finance

LEG 100Business Law I

MKT 100Principles of Marketing

Total Credit Hours:45.0

Concentration

Students must choose one of the concentrations listed to complete the Bachelor of Business Administration.

Total Credit Hours:22.5

General Education Core

CIS 101Navigating a Digital World

COM 100Communication at Work

COM 200Communication: The Key to Working Together

ECO 110Taking Charge of Your Economic Future 

ENG 116Discover the Writer in You

ENG 201The Power of Persuasion 

HIS 110U.S. History: Learn from the Past, Prepare for the Future

HUM 201Exploring Cultures: Adapting in a Global World

MAT 110Using Math to Inform Your World

MAT 210Data-Driven Decisions

PHI 201Thinking it Through

PSY 101Smarter Decisions through Psychology

SCI 201Unlocking the Secrets of Science and Innovation 

SOC 101The Story of Us: Embracing Diversity and Collaboration 

WRK 100Preparing for the Future of Work

Total Credit Hours:67.5

Electives

These courses are selected in consultation with a dean, advisor or coach; within this component it is possible for students to develop a minor in a second area of study (see Minors).

Total Credit Hours:45.0

Concentration Requirements

Accounting Concentration**

The Accounting Concentration explores accounting principles and procedures. Students will use accounting software applications to perform accounting functions such as debits and credits. Students will specifically focus on federal taxation, managerial accounting and cost and price analysis. Students will be prepared for careers that require fundamental accounting knowledge.

ACC 206Accounting II

ACC 306Microcomputer Applications for Accountants

ACC 307Federal Taxation

ACC 350Managerial Accounting

BUS 315Cost and Price Analysis

Total Credit Hours:22.5
**Accounting Concentration is not available in Arkansas.

Acquisition and Contract Management Concentration

The Acquisition and Contract Management Concentration prepares students to establish and administrate equitable pricing and procurement processes. Students will learn legal and regulatory guidelines to support strategies for developing, negotiating and administrating contracts at the local and federal government levels. Students will develop the skills and abilities for careers working in a government setting.

BUS 315Cost and Price Analysis

BUS 319Principles of Federal Acquisition and Contract Management

BUS 330Contract Administration and Management

BUS 340Contract and Purchasing Negotiation Techniques

OR

BUS 375Project Management

LEG 440Procurement and Contract Law

Total Credit Hours:22.5

Entrepreneurship Concentration

The Entrepreneurship Concentration teaches students to develop critical thinking and decision-making skills to identify new business opportunities. Students will learn to create a business plan to raise capital to fund business ventures. Students will be prepared to organize, plan, manage and control the functions of the business to accelerate business growth.

BUS 313Introduction to Entrepreneurship

BUS 363Technology and Innovation in Entrepreneurship

BUS 435Management and Growth in Entrepreneurship

BUS 463Entrepreneurship Feasibility and Analysis

FIN 317Financing Entrepreneurships

Total Credit Hours:22.5

Finance Concentration

The Finance Concentration develops student knowledge of theory and practice of financial decision making. Students will learn the role/risk of the financial institution and the sources and uses of funds. Students will be able to use financial tools to analyze investment risk and rewards in a variety of financial markets. Students will be prepared for careers in a variety of settings, including banks, financial firms, small business and corporations.

ECO 320Money and Banking

FIN 320Investments

FIN 350Financial Markets and Institutions

FIN 355Financial Risk Analysis

FIN 405Advanced Financial Management

Total Credit Hours:22.5

Health Services Administration Concentration***

The Health Services Administration Concentration prepares students to understand various roles and functions of business in a healthcare setting. Students will learn about the aspects of human resources, marketing, data quality and systems, policy, regulations and laws applicable to the field of healthcare. Students will be prepared for careers in clinical, hospital, non-profit and corporate settings.

HSA 300Health Services Organization Management

HSA 305Health Services Marketing

HSA 315Health Information Systems

HSA 320Healthcare Human Resource Management

HSA 405Healthcare Policy and Law

Total Credit Hours:22.5
***Health Services Administration is not available in Maryland campuses. This concentration is offered online only to students in Maryland.

Hospitality and Tourism Management Concentration^

The Hospitality and Tourism Management Concentration explores the roles and responsibilities of talent working in the hospitality industry. Students will learn to manage, communicate and analyze systems and processes to control cost and quality in the hospitality industry. Students will be prepared to enter careers in the hospitality industry.

HTM 100Principles of Hospitality and Tourism Management

HTM 150Quality Service Assurance

HTM 250Purchasing and Cost Control

HTM 280Lodging Operations Management

HTM 310Food and Beverage Operations Management

Total Credit Hours:22.5
^Hospitality and Tourism Management Concentration is not available in Arkansas or Delaware.

Human Resource Management Concentration

The Human Resources Management Concentration will examine the roles and functions of human resources professionals. Students will focus on staffing, development planning, compensation and global human resource management. Students will be prepared for careers seeking human resource professionals in a variety of industries.

BUS 310Human Resource Management

BUS 325Global Human Resource Management

BUS 335Staffing Organizations

BUS 407Training and Development

BUS 409Compensation Management

Total Credit Hours:22.5

Management Concentration

The Management Concentration will support students with developing the fundamental skills of management. Students will learn how to determine and set the tone for organizational behaviors, management of human capital, projects and operations. Students will be equipped to work in small, medium and large organizations.

BUS 310Human Resource Management

BUS 322Organizational Behavior

BUS 375Project Management

BUS 402Small Business Management

BUS 430Operations Management

Total Credit Hours:22.5

Marketing Concentration

The Marketing Concentration explores the essentials of marketing. Students will learn to understand consumer behaviors and how to market products to a target audience and develop effective pricing strategies for products and services. Students will be prepared for careers in any industry seeking marketing professionals.

MKT 305Consumer Behavior

MKT 312Marketing Communications

MKT 320International Marketing

MKT 402Strategic Market Pricing

MKT 475Strategic Marketing

Total Credit Hours:22.5

Project Management Concentration

The Project Management Concentration will focus on the essential skills of a project manager. Students will be prepared to support human capital with reaching project goals and milestones. The student will learn to manage project contracting and procurement, and develop methods for managing project risk. Students will be equipped to serve in roles where project management skills are needed within the business.

BUS 375Project Management

BUS 377Managing Project Risk

BUS 380Managing Project Teams

BUS 419Project Estimating and Budgeting

BUS 437Project Procurement Management

Total Credit Hours:22.5

Retail Management Concentration

The Retail Management Concentration teaches students essential skills to be leaders in the retail industry. Students will learn strategic management and branding communication strategies. The student will be prepared to develop a marketing strategy and to develop effective pricing strategies. This concentration equips students to pursue careers in the retail industry.

MKT 305Consumer Behavior

MKT 310Retail Management

MKT 312Marketing Communications

MKT 315Business Logistics Management

MKT 402Strategic Market Pricing

Total Credit Hours:22.5

Social Media Marketing Concentration#

The Social Media Marketing Concentration prepares students to conduct appropriate research to launch a social media campaign. Students will learn the dynamics that influence customer behaviors and learn about the social media tools that can be used to connect with targeted customers to execute a successful social media campaign. Students will be able to seek careers in small, medium and large companies seeking social media marketing professionals.

MKT 305Consumer Behavior

MKT 325Social Media Marketing

MKT 330Marketing Research and Digital Analysis

MKT 465Social Media Strategy

MKT 478Social Media Campaign

Total Credit Hours:22.5

#The Social Media Marketing Concentration is not available in North Carolina.

All courses are 4.5 quarter credit hours.

Total Credit Hours: 180.0