2023-2024 Catalog

BUS 100 Introduction to Business

With a focus on adapting through change, the course provides an introduction to today’s business operations including the product, the pitch, the profit, the people, the competition, and more. This course introduces the concept of the S-Curve and shows how continuous innovation creates personal and professional growth. Students will also learn how to identify a company’s strengths, weaknesses, opportunities, and threats while understanding how companies adapt and innovate along the S-Curve.