BUS 553 Technology and Product Management

You’ll need talent and technology to ensure that your digital media business is a success. This course will provide an overview on how to develop and take digital software, a media site, or a product to market. Topics covered include landscape analysis, product design and description, production, project management, launch, key metrics, monetization, fostering feedback, product improvement and business growth/development.

*Unless otherwise noted, registration in this course is limited to those students who are enrolled in the Digital Entrepreneurship Master of Business Administration curriculum.