MKT 500 Marketing Management: Marketing and PR in the 21st Century

As a digital entrepreneur, you’re never far from marketing. This course will delve into creating Marketing and PR strategies to grow your digital media business. Topics covered including modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media, and creating a buzz. An overview of SEO, Analytics, ROMI and formulating Marketing and PR plans will be included as well.

*Unless otherwise noted, registration in this course is limited to those students who are enrolled in the Digital Entrepreneurship Master of Business Administration curriculum.