Associate in Arts in Marketing
The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.
Also available: a Bachelor of Business Administration, and a Master of Business Administration.
This program is not available in Arkansas. This program is not available at the Mississippi or New Jersey campuses and is available in an online-only format to Mississippi and New Jersey students. Florida and North Carolina students enrolled in this program must follow the requirements as set forth in the Florida and North Carolina sections of the catalog. This program is called the "Associate of Applied Business in Marketing" in Ohio.
Requirements
Area I - Core Component
| ACC 100 | Accounting I | |
| BUS 100 | Introduction to Business | |
| CIS 105 | Introduction to Information Systems | |
| COM 101 | Effective Communication Skills | |
| ENG 115 | English Composition | |
| MAT 104 | Algebra with Applications | |
| Total Credit Hours: | 27.0 |
Area II-Major Component
| BUS 300 | Public Relations | |
| MKT 100 | Principles of Marketing | |
| MKT 305 | Consumer Behavior | |
| MKT 310 | Retail Management | |
| MKT 312 | Marketing Communications | |
| MKT 320 | International Marketing | |
| Elective from Area II of the Bachelor of Business Administration (both Major and Concentration components) | |
| Elective from Area II of the Bachelor of Business Administration (both Major and Concentration components) | |
| Total Credit Hours: | 36.0 |
Area III-General Education Component
Area IV- Elective Component
These courses are selected in consultation with the Academic Advisor.
All courses are 4.5 quarter credit hours.
Total Credit Hours: 90.0