BUS 543 Digital Business Operations

Day-to-day operations at a digital company are fast-paced. This course will provide an overview of the operational, sales, and marketing skills specific to a digital business. Topics covered include digital platforms, industry trends, operating a distributed content company, analytics and optimization, video, social media management, digital advertising sales, and client management/reporting.

NOTE: Unless otherwise noted, registration in this course is limited to those students who are enrolled in the Digital Entrepreneurship Master of Business Administration curriculum or the Digital Entrepreneurship Certificate program.