2017-2018 Catalog

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Graduate Certificate, Marketing and Branding for Entrepreneurs

Students in this certificate program will develop their business communication skills and personal branding within a digital setting. Similar to the considerations in the Finance and Accounting for Entrepreneurs certificate, this program will equip students with the marketing and PR skills to grow and expand a digital business. Finally, students will learn how to conduct their digital business ethically and legally to protect their brand and business as a whole.

Requirements

Required Courses

COM 510Business Communications: Using Social Media to Boost Your Personal Brand
LEG 500Law, Ethics, and Corporate Governance: Understanding the Legal and Ethical Considerations Critical to Running a Digital Start-Up
MKT 500Marketing Management: Marketing and PR in the 21st Century
Total Credit Hours:13.5

All courses are 4.5 quarter credit hours.