2018-2019 Catalog

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Digital Entrepreneurship Master of Business Administration

The Digital Entrepreneurship concentration of the MBA is an exciting new digital MBA curriculum that offers digital business insights coupled with the practical leadership tools necessary to effectively launch and run a high-growth digital startup. Your lessons will include industry tips from digital entrepreneur Jon Steinberg, CEO of Cheddar. This innovative MBA curriculum prepares budding entrepreneurs, current digital business managers and intrapreneurs (employees who foster innovation) to become effective decision makers and leaders in the rapidly changing digital startup environment. Learn many of the important skills you will need to know about strategy formulation, raising capital, technology and product management, talent development, branding, social media marketing, financial management, business analytics and much more. It’s an interactive and fresh MBA curriculum designed just for you--the digital entrepreneur.

Note: The Digital Entrepreneurship concentration is only available in an online format. For students residing in North Carolina in order to earn the Master of Business Administration, they must complete 54 quarter credit hours composed of the required courses and the Digital Entrepreneurship concentration. 

Area I-Core Component

Required Courses

ACC 556Financial Accounting for Managers
BUS 508Contemporary Business
BUS 520Leadership and Organizational Behavior
BUS 599Strategic Management
ECO 550Managerial Economics and Globalization
FIN 534Financial Management
LEG 500Law, Ethics, and Corporate Governance
MAT 510Business Statistics
MKT 500Marketing Management
Total Credit Hours:40.5

Area II-Concentration Component

In order to earn the concentration in Digital Entrepreneurship, all three courses must be completed. 

Digital Entrepreneurship Concentration

BUS 523High Growth Digital Startup Management
BUS 543Digital Business Operations
BUS 553Technology and Product Management

Total Credit Hours:13.5

All courses are 4.5 quarter credit hours.

Total Credit Hours: 54