2018-2019 Catalog

Associate in Arts in Marketing

The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available: a Bachelor of Business Administration and a Master of Business Administration.

Requirements

Area I-Core Component

ACC 100Accounting I

BUS 100Introduction to Business

Total Credit Hours:9.0

Area II-Major Component

MKT 100Principles of Marketing

MKT 310Retail Management

Total Credit Hours:9.0

Area III-General Education Component

CIS 105Introduction to Information Systems

COM 101Effective Communication Skills

COM 201The Power of Effective Speaking

ENG 115English Composition

ENG 215Research and Writing

ENG 315Professional Communications

HIS 104American History to 1865

OR

HIS 105American History after 1865

OR

POL 110U.S. Government

HUM 111World Cultures I

OR

HUM 112World Cultures II

MAT 104Algebra with Applications

MAT 300Statistics

PHI 210Critical Thinking

PSY 105Introduction to Psychology

OR

PSY 115Psychology of Success

SCI 110Introduction to Physical Science

OR

SCI 115Introduction to Biology

OR

SCI 200Environmental Science

SOC 100Introduction to Sociology

Total Credit Hours:63.0

Area IV- Elective Component

These courses are selected in consultation with the Campus Dean or Associate Campus Dean, or Success Coach.

Total Credit Hours:9.0

All courses are 4.5 quarter hour credits each.

Total Credit Hours: 90.0