Graduate Certificate, Marketing and Branding for Entrepreneurs

Students in this certificate program will develop their business communication skills and personal branding within a digital setting. Similar to the considerations in the Graduate Certificate in Finance and Accounting for Entrepreneurs, the Graduate Certificate in Marketing and Branding for Entrepreneurs will equip students with the marketing and PR skills to grow and expand a digital business. Finally, students will learn how to conduct their digital business ethically and legally to protect their brand and business as a whole.

This certificate is only available in an online format.

Requirements

Required Courses

COM 510	Business Communications: Using Social Media to Boost Your Personal Brand
LEG 500	Law, Ethics and Corporate Governance: Understanding the Legal and Ethical Considerations Critical to Running a Digital Start-Up
MKT 500	Marketing Management: Marketing and PR in the 21st Century
Total Credit Hours:		13.5

All courses are 4.5 quarter credit hours.

This certificate is designed for students pursuing the Digital Entrepreneurship MBA program or in the Graduate Certificate in Marketing and Branding for Entrepreneurs. To confer a graduate certificate, students must successfully complete all three required courses with at least two of the three courses in the Digital Entrepreneurship MBA (Facebook) version of the graduate certificate requirements.