2023-2024 Catalog

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Bachelor of Business Administration- Arkansas

The Bachelor of Business Administration prepares graduates for a wide range of managerial positions in business, government and nonprofit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business, including decision-making and problem-solving. The program also provides a strong liberal arts component that develops communications skills, information literacy, abstract thinking and critical analysis and fosters historical, political and social awareness.

The Bachelor of Business Administration program offers concentrations that enable students to tailor their degrees to their careers and educational goals. Concentrations are available in:

  • Acquisition and Contract Management
  • Entrepreneurship
  • Finance
  • Health Services Administration
  • Human Resource Management
  • Management
  • Marketing
  • Project Management
  • Retail Management
  • Social Media Marketing

Disclaimers

Also available is a Master of Business Administration.

Strayer business programs create value for students by providing a flexible, innovative and career-focused experience to maximize their economic mobility and empower them to succeed in business. The Strayer University Bachelor of Business Administration degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.

Requirements

Major

ACC 100Accounting I
BUS 100Introduction to Business
BUS 300Public Relations
BUS 302Management Concepts
BUS 309Business Ethics
BUS 322Organizational Behavior
BUS 475Business and Society
BUS 499Business Administration Capstone
ECO 100Principles of Economics
FIN 100Principles of Finance
LEG 100Business Law I
MKT 100Principles of Marketing
Total Credit Hours:54.0

Concentration

Students must choose one of the Concentration Components listed to complete the Bachelor of Business Administration.
Total Credit Hours:22.5

General Education Core

CIS 101Navigating a Digital World
COM 100Communication at Work

COM 200Communication: The Key to Working Together
ECO 110Taking Charge of Your Economic Future 
ENG 116Discover the Writer in You
ENG 201The Power of Persuasion 
HIS 110U.S. History: Learn from the Past, Prepare for the Future
HUM 201Exploring Cultures: Adapting in a Global World
MAT 110Using Math to Inform Your World
MAT 210Data-Driven Decisions
PHI 201Thinking it Through
PSY 101Smarter Decisions through Psychology
SCI 201Unlocking the Secrets of Science and Innovation 
SCI 110Introduction to Physical Science
SCI 115Introduction to Biology
SOC 101The Story of Us: Embracing Diversity and Collaboration 
WRK 100Preparing for the Future of Work
Total Credit Hours:76.5

Electives

These courses are selected in consultation with a dean, advisor or  coach. Students attending an Arkansas campus must take a minimum of three upper-level courses (13.5 credits at the 300 or 400 level) to satisfy the Electives requirement. Within this component it is possible for students to develop a minor in a second area of study (see Minors).
Total Credit Hours:27.0

All courses are 4.5 quarter credit hours.

Concentration Requirements

Acquisition and Contract Management Concentration

The Acquisition and Contract Management Concentration prepares students to establish and administrate equitable pricing and procurement processes. Students will learn legal and regulatory guidelines to support strategies for developing, negotiating and administrating contracts at the local and federal government levels. Students will develop the skills and abilities for careers working in a government setting. 

BUS 315Cost and Price Analysis
BUS 319Principles of Federal Acquisition and Contract Management
BUS 330Contract Administration and Management
BUS 340Contract and Purchasing Negotiation Techniques
OR
BUS 375Project Management
LEG 440Procurement and Contract Law
Total Credit Hours:22.5

Entrepreneurship Concentration

The Entrepreneurship Concentration teaches students to develop critical thinking and decision-making skills to identify new business opportunities. Students will learn to create a business plan to raise capital to fund business ventures. Students will be prepared to organize, plan, manage and control the functions of the business to accelerate business growth.

BUS 313Introduction to Entrepreneurship
BUS 363Technology and Innovation in Entrepreneurship
BUS 435Management and Growth in Entrepreneurship
BUS 463Entrepreneurship Feasibility and Analysis
FIN 317Financing Entrepreneurships
Total Credit Hours:22.5

Finance Concentration

The Finance Concentration develops student knowledge of theory and practice of financial decision making. Students will learn the role/risk of the financial institution and the sources and uses of funds. Students will be able to use financial tools to analyze investment risk and rewards in a variety of financial markets. Students will be prepared for careers in a variety of settings, including banks, financial firms, small business and corporation.
ECO 320Money and Banking
FIN 320Investments
FIN 350Financial Markets and Institutions
FIN 355Financial Risk Analysis
FIN 405Advanced Financial Management
Total Credit Hours:22.5

Health Services Administration Concentration

The Health Services Administration Concentration prepares students to understand various roles and functions of business in a healthcare setting. Students will learn about the aspects of human resources, marketing, data quality and systems, policy, regulations and laws applicable to the field of healthcare. Students will be prepared for careers in clinical, hospital, non-profit and corporate settings.

HSA 300Health Services Organization Management
HSA 305Health Services Marketing
HSA 315Health Information Systems
HSA 320Healthcare Human Resource Management
HSA 405Healthcare Policy and Law
Total Credit Hours:22.5

Human Resource Management Concentration

The Human Resources Management Concentration will examine the roles and functions of human resources professionals. Students will focus on staffing, development planning, compensation and global human resources management. Students will be prepared for careers seeking human resources professionals in a variety of industries. 
BUS 310Human Resource Management
BUS 325Global Human Resource Management
BUS 335Staffing Organizations
BUS 407Training and Development
BUS 409Compensation Management
Total Credit Hours:22.5

Management Concentration

The Management Concentration will support students with developing the fundamental skills of management. Students will learn how to determine and set the tone for organizational behaviors, management of human capital, projects and operations. Students will be equipped to work in small, medium and large organizations
BUS 310Human Resource Management
BUS 375Project Management
BUS 402Small Business Management
BUS 430Operations Management
ITB 300Fundamentals of Global Management
Total Credit Hours:22.5

Marketing Concentration

The Marketing Concentration explores the essentials of marketing. Students will learn to understand consumer behaviors, how to market products to a target audience, and develop effective pricing strategies for products and services. Students will be prepared for careers in any industry seeking marketing professionals.

MKT 305Consumer Behavior
MKT 312Marketing Communications
MKT 320International Marketing
MKT 402Strategic Market Pricing
MKT 475Strategic Marketing
Total Credit Hours:22.5

Project Management Concentration

The Project Management Concentration will focus on the essential skills of a project manager. Students will be prepared to support human capital with reaching project goals and milestones. The student will learn to manage project contracting, procurement, and develop methods for managing project risk. Students will be equipped to serve in roles where project management skills are needed within the business. 
BUS 375Project Management
BUS 377Managing Project Risk
BUS 380Managing Project Teams
BUS 419Project Estimating and Budgeting
BUS 437Project Procurement Management
Total Credit Hours:22.5

Retail Management Concentration

The Retail Management Concentration teaches students essential skills to be leaders in the retail industry. Students will learn strategic management and branding communication strategies. The student will be prepared to develop a marketing strategy and to develop effective pricing strategies. This concentration equips students to pursue careers in the retail industry. 
MKT 305Consumer Behavior
MKT 310Retail Management
MKT 312Marketing Communications
MKT 315Business Logistics Management
MKT 402Strategic Market Pricing
Total Credit Hours:22.5

Social Media Marketing Concentration

The Social Media Marketing Concentration prepares students to conduct appropriate research to launch a social media campaign. Students will learn the dynamics that influence customer behaviors and learn about the social media tools that can be used to connect with targeted customers to execute a successful social media campaign. Students will be able to seek careers in small, medium and large companies seeking social media marketing professionals. 
MKT 305Consumer Behavior
MKT 325Social Media Marketing
MKT 330Marketing Research and Digital Analysis
MKT 465Social Media Strategy
MKT 478Social Media Campaign
Total Credit Hours:22.5
All courses are 4.5 quarter credit hours.

Total Credit Hours: 180.0

Total Credit Hours: 180.0