2024-2025 Catalog

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Associate in Arts in Marketing

The Associate in Arts in Marketing program focuses on developing marketing skills to understand consumer behaviors and devise marketing plans to attract customers. Students will learn how to use a variety of marketing skills to improve business traffic and attract new business. The program will prepare students for careers in small and large marketing operations.

Disclaimers

Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available: a Bachelor of Business Administration and a Master of Business Administration.

This program is not available at the Arkansas, Mississippi or New Jersey campuses and is available in an online-only format to Arkansas, Mississippi and New Jersey students. Pennsylvania students enrolled in this program must follow the requirements as set forth in the Pennsylvania section of the catalog.

Strayer business programs create value for students by providing a flexible, innovative and career-focused experience to maximize their economic mobility and empower them to succeed in business. The Strayer University Associate in Arts in Marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.

Requirements

Major

ACC 100Accounting I
BUS 100Introduction to Business
MKT 100Principles of Marketing
MKT 305Consumer Behavior
MKT 312Marketing Communications
OR
MKT 330Marketing Research and Digital Analysis
MKT 325Social Media Marketing
Total Credit Hours:27.0

General Education Core

CIS 101Navigating a Digital World
COM 100Communication at Work

COM 200Communication: The Key to Working Together
ECO 110Taking Charge of Your Economic Future 
ENG 116Discover the Writer in You
ENG 201The Power of Persuasion 
HIS 110U.S. History: Learn from the Past, Prepare for the Future
HUM 201Exploring Cultures: Adapting in a Global World
MAT 110Using Math to Inform Your World
PSY 101Smarter Decisions through Psychology
SCI 201Unlocking the Secrets of Science and Innovation 
SOC 101The Story of Us: Embracing Diversity and Collaboration 
WRK 100Preparing for the Future of Work
Total Credit Hours:58.5

Electives

These courses are selected in consultation with the campus dean or associate campus dean, or student services coach.
Total Credit Hours:4.5

All courses are 4.5 quarter credit hours.

Total Credit Hours: 90.0