Digital Entrepreneurship Master of Business Administration
The Digital Entrepreneurship concentration of the MBA is an exciting new mobile MBA curriculum that offers digital media business insights coupled with the practical leadership tools necessary to effectively launch and run a high growth digital media startup. Your lessons will include industry tips from digital entrepreneur Jon Steinberg, CEO of Cheddar. This innovative MBA curriculum prepares budding entrepreneurs, current digital media managers and intrapreneurs (employees who foster innovation) to become effective decision makers and leaders in the rapidly changing digital startup environment. Learn many of the important skills you will need to know about strategy formulation, raising capital, technology and product management, talent development, branding, social media marketing, financial management, business analytics and much more. It’s an interactive and fresh MBA curriculum designed just for you- the digital media entrepreneur.
Note: Availability subject to state regulatory approvals – may not be available in all states.
Area I-Core Component
Required Courses
| ACC 556 | Financial Accounting for Managers: Understanding Capital Raising Options for Digital Media Companies | |
| BUS 520 | Leadership and Organizational Behavior: Leadership, Grit & Bridging the Soft Skills Gap | |
| BUS 599 | Strategic Management: Think Like a CEO - Business Strategy and Building Competitive Advantage | |
| COM 510 | Business Communications: Using Social Media to Boost Your Personal Brand | |
| ECO 550 | Managerial Economics and Globalization: The Impact of the US and Global Economy on Your Business | |
| FIN 534 | Financial Management: From Wall Street to Board Room | |
| LEG 500 | Law, Ethics, and Corporate Governance | |
| MAT 510 | Business Statistics: Statistics for Strategic Decision Making | |
| MKT 500 | Marketing Management: Marketing and PR in the 21st Century | |
| Total Credit Hours: | 40.5 |
Area II-Concentration Component
In order to earn the concentration in Digital Entrepreneurship, all three courses must be completed.
Digital Entrepreneurship Concentration
| BUS 523 | High Growth Digital Startup Management | |
| BUS 543 | Digital Media Business Operations | |
| BUS 553 | Technology and Product Management | |
| Total Credit Hours: | 13.5 |
All courses are 4.5 quarter credit hours.