Associate in Arts in Marketing
The marketing program seeks to prepare students for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration.
Also available: a Bachelor of Business Administration and a Master of Business Administration.
Strayer University’s business degree programs are accredited by the Accreditation Council for Business Schools and Programs, 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.
Requirements
Major
| ACC 100 | Accounting I | |
| BUS 100 | Introduction to Business | |
| MKT 100 | Principles of Marketing | |
| MKT 305 | Consumer Behavior | |
| MKT 310 | Retail Management | |
| MKT 312 | Marketing Communications | |
| MKT 320 | International Marketing | |
| Elective chosen from the Major or Concentration Component of the BBA | |
| Total Credit Hours: | 36.0 |
General Education Core
| WRK 100 | Preparing for the Future of Work | |
| CIS 101 | Navigating a Digital World | |
| OR | |
| CIS 105 | Introduction to Information Systems | |
| COM 100 | Communication at Work | |
| OR | |
| COM 101 | Effective Communication Skills | |
| ENG 116 | Discover the Writer in You | |
| OR | |
| ENG 115 | English Composition | |
| MAT 110 | Using Math to Inform Your World | |
| OR | |
| MAT 104 | Algebra with Applications | |
| ENG 201 | The Power of Persuasion | |
| OR | |
| ENG 215 | Research and Writing | |
| PSY 101 | Smarter Decisions through Psychology | |
| OR | |
| PSY 105 | Introduction to Psychology | |
| SOC 101 | The Story of Us: Embracing Diversity and Collaboration | |
| OR | |
| SOC 100 | Introduction to Sociology | |
Choose one from the following three courses
Choose one from the following four courses
| HIS 110 | U.S. History: Learn from the Past, Prepare for the Future | |
| HIS 104 | American History to 1865 | |
| HIS 105 | American History after 1865 | |
| POL 110 | U.S. Government | |
Choose one from the following four courses
| SCI 201 | Unlocking the Secrets of Science and Innovation | |
| SCI 110 | Introduction to Physical Science | |
| SCI 115 | Introduction to Biology | |
| SCI 200 | Environmental Science | |
| Total Credit Hours: | 49.5 |
Electives
These courses are selected in consultation with the campus dean or associate campus dean, or student services coach.
All courses are 4.5 quarter credit hours.
Total Credit Hours: 90.0